Unleashing hospitality in businesses where it’s least expected.
Acclaimed restauranteur and hospitality guru Will Guidara documented the approach he took to creating the #1 restaurant in the world in his New York Times best-selling book, Unreasonable Hospitality. The philosophy has now become a part of the zeitgeist and is being embraced by leading companies everywhere. Industry leaders are recognizing that no matter what you sell, you can make the choice to be a hospitality organization simply by caring as much about people as you do about product.
As founders and hands-on investors, we've transformed a number of organizations by focusing on the underlying systems of customer experience. The universal philosophy spanning these ventures is identifying gaps in – and then streamlining – engagement, particularly through call centers and web channels. Customer interactions can (and should) be easier, faster, more satisfying, and more cost-effective.
We saw the incredible potential of applying the people-centric framework of Unreasonable Hospitality with our foundational systems approach, and joined forces with Will Guidara. Together, we’ve created one comprehensive, 4-phase process for designing the ultimate customer experience in any sector: Unexpected Hospitality.
©2024 || Be Unexpected LLC
